Creators. Players. Performance.

Influencer & Performance Marketing for iGaming and Sportsbooks

Factory 351 is a digital marketing agency that thrives at the intersection of creativity and performance. We specialise in connecting brands from the online gaming and sports betting world with the right influencers — people who speak to their communities with credibility and energy.

+250Creators activated
30M+Monthly reach
93%Partners who renew

What we do

A tight stack of services built for regulated, fast-moving markets.

Influencer Marketing

End-to-end creator programs for iGaming and sports betting brands.

  • Creator scouting & vetting across Twitch, YouTube, TikTok, X
  • Contracting, briefing, and content QA
  • Tracking, promo codes, revenue-share setups
  • Always-on & burst campaigns

Premium Media & Placements

Media planning and buying in high-intent environments.

  • Takeovers, sponsorships, content hubs
  • Publisher relationships in key markets
  • Programmatic + direct deals
  • Creative studio support

Performance Strategy

From visibility to acquisition to retention.

  • Funnel design and event tracking
  • Analytics dashboards and benchmarks
  • Compliance-friendly attribution
  • Transparent reporting
iGaming & Casinos Sportsbooks Esports Fantasy Sports Affiliates

How we work

Every campaign is built around real data, transparent communication, and a sharp understanding of how audiences move across the web.

Data in, ideas out

We start with market and audience signals, then pair them with creative angles that genuinely fit each creator’s voice.

Right creator, right moment

We match brands with creators who hold trust with the exact players you want to reach — no spray-and-pray.

Performance, not promises

Clear goals, clean tracking, frequent feedback loops. You’ll always know what’s working and why.

Proof in motion

Creator-led launch for a new sportsbook across two priority markets. We combined top-tier streamers with niche tipsters and a handful of themed content drops.

  • CTR lifted by 42% vs. paid social
  • First-time depositors up 31% month-over-month
  • Cost per FTD down 26% after optimisation sprint

Detailed case studies available on request.

Brands we’ve worked with

Trusted by leading casino and sportsbook operators worldwide.

Bet7 Leonbet CorgiBet GranaWin Fat Pirate Bet And You Paripesa Lsbet 20Bet Pribet Lebull Kikobet Twin CasinoAndYou Rabona Dbbet OlympusBet Boomerang Optimbet Lamabet

From our CEO

Photo of Paulo Mesquita, CEO of Factory 351

Paulo Moreira Mesquita

Chief Executive Officer

“I build, lead and move projects forward with impact. I see entrepreneurship as the art of turning ideas into momentum. Leading is more than managing — it's setting direction, inspiring teams, and ensuring every goal becomes tangible results. I believe in disciplined execution, fast decisions, and projects that leave a mark. Every company I run reflects that commitment: focus, clarity, and real impact.”

@paulomoreiramesquita

What creators say about us

Honest words from influencers who collaborate with us regularly.

Start a conversation

Tell us where you want to win. We’ll come back with angles, creators to consider, and a plan to test quickly.

  • HQ: Remote-first, EU/UK time zones
  • Compliance-aware workflows
  • Flexible commercial models: flat, CPA, rev-share
Email us instead

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